Purpose before hype
Formulas should begin with a clear job.
About HYZEN
Hydration became personal. So we started asking better questions.
HYZEN began with a frustration: hydration products were everywhere, but understanding what you were actually buying could still be difficult. We wanted purposeful formulas, meaningful differences between products and explanations customers could use.
What if hydration were easier to choose?
Two distinct roles grew from one simple question.
Our interest in hydration became personal. We saw a gap between complicated product labels and the plain answers people need to make a decision. HYZEN grew around two distinct roles: Clean for everyday hydration and Clinical for higher-sodium hydration.
What guides us
A standard customers can understand.
And when something changes, we correct the record.
Meaningful differences
Clean and Clinical exist for different hydration roles.
Evidence within limits
Research should be discussed in the context of what it actually supports.
Clear purchasing terms
What you choose and what you pay should be clear before checkout.
The founders
Different responsibilities. One standard.
What HYZEN says should match what HYZEN actually does.
Cofounder
Brittany Hebert
Brittany leads HYZEN's brand, customer experience, e-commerce and connected systems. Her focus is making HYZEN clear, approachable and trustworthy from the first visit onward.
Cofounder
Mitchell Hebert
Mitchell leads product, formulation, manufacturing and operations. His focus is making sure the product can be manufactured, controlled and delivered consistently.
HYZEN
Meet Clean and Clinical.
Everyday hydration and higher-sodium hydration, clearly separated.